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Summary Information
Product InformationOmega-3 Fatty Acids Essential fatty acids such as omega-3 are crucial for healthy brain function and structure but the availability of these precious oils (in particular EPA & DHA) may be far less than optimal. Levels of omega-3 are low in many modern diets, particularly those in which highly processed foods dominate (5). In essence, omega-3 fats have been replaced by saturated, artificial and omega-6 fats and pushed out of the modern diet (5). The omega-3 that the brain needs (EPA and DHA) are found in adequate quantities only in oily fish and seafood. Supplementing the diet with omega-3 has been shown to have profound benefits in thousands of clinical studies the world over in areas such as: Brain Function Omega-3 fatty acids are vital to the healthly development and function particularly in areas such as concentration, memory and attention.Joint Health Omega-3 is particularly effective at reducing inflammation and maintaining healthy joint function while supporting connective tissue and cartilage integrity. A large body of research indicates that the omega-3 fatty acids in fish oil promote joint mobility and comfort. Daily supplementation can reduce the effects of tender joints and increase the time before fatigue sets in.Heart Health An large amount of literature supports the fact that fish oils help prevent heart disease. Omega-3 may also help maintain the elasticity of artery walls, prevents blood clotting, reduces blood pressure and stabilises heart rhythm.Quality of Focus Omega-3 There are many fish oils on the market but quality is key which is why we ensure the highest quality produce and the highest standard of manufacturing to get all that is good in omega-3 in our product. High Potency The omega-3 market has been dominated by expensive supplements that contain as little as 30% omega-3, consisting mainly of marine by-products, cholesterol, saturated fats and environmental contaminants. Focus contains an absolute minimum of 550mg omega-3 (2,200mg per 4 capsule daily dose).Wild Pacific Fish The oil in Focus is extracted from the whole body of fish from the Pacific Ocean off the coast of Peru, some of the cleanest waters in the world.Molecularly Distilled A method of extracting omega-3 oil from fish oil in a vacuum at the lowest possible temperature to avoid damage. This process concentrates the oil and leaves behind impurities and contaminants.Nitrogen Packing A major problem with fish oil is oxidation, which makes the oils ineffective and rancid to taste and smell. This is caused by oxygen coming into contact with fish oil and is one of the reasons why bottles of cod liver oil begin to smell badly once they have been opened. The oil used in Focus capsules is deoxygenated, then blanketed with Nitrogen until sealed into the capsules, so oxidation is minimal.Hermetic Seal Focus capsules are sealed airtight so oxygen cannot penetrate the the capsule from the air and oxidise the oil.Antioxidant Protection Vitamin E is an antioxidant, meaning it mops up the free radicals that cause oxidation. We've included vitamin E within each focus capsule to mop up.Sustainable Fisheries Focus fish oil comes from wild fish, not farmed. We only use oil from sustainable fisheries approved and certified by the international organisation "Friend of The Sea".
Fish Oil 4000mg Omega-3 Fatty Acids 2200mg EPA (Eicosapentaenoic Acid) 1040mg DHA (Docosahexaenoic acid) 680mg Other ingredients: gelatin, glycerol, colour (iron oxide), antioxidant (tocopherol). Take two capsules twice a day with meals (for example, two with breakfast and two with dinner). Why would I use Focus? Omega-3 fatty acids are required by the body for both proper mental and physical development and to maintain health. Unlike some nutrients, omega-3s are not manufactured by the human body and must be obtained from the foods we eat. Omega-3 fatty acids work together to promote a body's well-being, as well as the development and functioning of the brain, the eyes, and the rest of the nervous system. Increasing your intake may improve mental function and have health benefits for many ailments. When / how do I use Focus? Click on the "Directions" section above for detailed information. Can I take Focus if I have a medical condition? If you suffer from a medical condition or are under medical supervision of any kind, it is recommended that you consult your healthcare practitioner before taking Focus or any sports nutrition product. Is Focus better than taking regular sources of food like fish? Contamination in fish throughout the world is a concern. A great majority of the fish we eat is also farmed, and contain very little omega-3. Unfortunately, pollution has affected the water quality of the sea. The contaminants in our waters include toxins like mercury, PCB’s, arsenic, lead and cadmium. Consequently, many fish now contain these undesirable elements. That is why it is very important to choose a fish oil that come from clean waters and is molecularly distilled. How long can I take Focus for? Focus can be taken long term without any adverse effects. Many of the benefits of omega-3 build up over time as the balance of oils in the body is improved so long term use is highly recommended. Is this vegetarian / vegan? The oil is omega-3 comes from fish so is it not vegetarian or vegan. How long before I notice the benefits? Some people report an improvement in concentration levels after only a few days of use. However it takes a number of weeks to make a significant change to the balance of oils in the body. How long will this Focus last? At the recommended usage of 4 capsules per day, one pack of Focus will last for 30 days. Some people consume more than 4 capsules per day so the pack will obviously last for a shorter time. How should Focus be stored? Does it need to be refrigerated? As Focus go through extensive treatment to minimise oxidation, they do not need to be refrigerated. The oils are deoxegenated, packed under a blanket of nitrogen into a hermetically sealed capsule with added vitamin E (an antioxidant). The pack should be kept tightly sealed in a cool, dry place. |

